See also: Models of stuyding mass communication agenda setting There are major connections between the media that is being consumed, via mass communication, and our culture, contributing to polarization and dividing people based on consequential issues. In this modern era, mass communication is being used to disperse information at an accelerated rate, often about politics and other charged topics. Mass communication is practiced multiple mediums, such as radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. Through mass communication, information can be transmitted quickly to many people who generally stay far away from the sources of information. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions and across the globe. Normally, transmission of messages to many recipients at a time is called mass communication. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the people receiving the information. Mass communication differs from other forms of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers.
It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. For the actual means of mass communication, see Mass media. This article is about the academic field of study.
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